How Gojee Was Created to Help Tradies Manage Jobs and Projects

What does a construction business do when it struggles to manage jobs, inventory and see profitability?

For a medium-sized earth-moving and ready-mix-concrete business in NSW owned by Jack Ducat’s family, the answer was to innovate. They needed a business management solution to track staff time, manage material inventory, and see if their jobs and projects are profitable. They started with an Enterprise Resource Planning (ERP) system, investing hundreds of thousands of dollars. However, it turned out to be clunky, expensive, and didn’t offer clear insights into profits and losses.

“The biggest problem for us at the time was regardless of the money we spent, which was quite a lot, we still couldn’t get an accurate picture of profits and loss.” — Jack Ducat

Identifying the Problem

Jack and his brothers, the founders of Gojee, searched the market for a solution that fit their business size and needs. They discovered that other trades and construction businesses faced similar issues. Jack, an aeronautical engineer with a freshly earned MBA, saw the potential to create a new solution that combined several app functions including time tracking, inventory management, calculating profitability, a Point of Sale system, creating quotes and invoices into a single platform.

The Birth of Gojee

Jack teamed up with top design and development teams to build custom job management software, and Gojee was born. It was first used on Jack’s family business, which saw improvements in efficiency and profitability. After trial and error, user feedback, and multiple iterations, they launched Gojee to the public. Initially launched in 2019, it was relaunched as a Growth Exhibitor at the 2023 Xerocon in Sydney, helping other businesses solve the same problems Jack’s family’s construction business once had.

Partnering with Xero

Jack and his brothers evaluated existing accounting systems to complement their ERP system and were impressed with Xero’s capabilities.

“We quickly decided to use Xero so we could really understand our accounts, balance sheet, and other basic information crucial to making business decisions.” — Jack Ducat

Gojee was built to support Xero and the businesses using it for operations and cloud accounting. Its deep, two-way integration with Xero enhances Xero’s core functions to simplify resource management and keep financial information up to date.

Key Features of Gojee

Gojee seamlessly connects with Xero, linking contacts, services, employees, assets, invoicing, payments, organisation information, and more. Some of the key features include:

HR Management
Asset Management
Purchasing
Inventory Management
Sales and Contact Management
Job & Project Management
Products & Services
Manufacturing & Production
Reporting and Business Insights

As an end-to-end solution, all relevant information is seamlessly synchronised with Xero.

Growing Success

From humble beginnings, Gojee has grown to have a dedicated customer base, largely in the trades and services space.

Meena Berry, Xero’s senior partnership manager, says: “It’s a rare gem to find one platform with powerful capabilities. Not everyone can do it to that level of sophistication that Gojee does in one solution.”

Josh Ambler, a system implementation expert, adds: “Gojee has been a good management platform for those businesses that manage jobs and inventory and solves those core accounting problems with us.”

Gojee users consistently give 5-star reviews on the Xero app store, praising its comprehensive features and strong inventory focus.

Join the Gojee Journey

Inspired by their own challenges, Jack and his brothers created Gojee to help tradies like your clients manage jobs, track inventory, and ensure profitability. Experience the difference Gojee can make for your business.